Design That Moves: How Merchandising with Pottery Creates Retail Flow and Sales

Pottery as a Merchandising Power Tool

In the world of retail, layout and flow matter just as much as product quality. Thoughtfully merchandised pottery isn’t just decoration—it becomes the structure and rhythm of your sales floor. At Habitudes, we help independent garden centers rethink pottery as more than product. It’s a merchandising tool that anchors displays, guides customers, and builds visual cohesion.

Whether it’s a glazed urn at the entryway or a corten steel planter leading visitors to the back greenhouse, pottery has the power to drive movement, elevate perception, and increase ticket size.

Why Pottery Placement Drives Profit

The right pottery in the right place can:

• Establish zones and guide traffic flow

• Draw attention to featured plants or accessories

• Act as vertical breaks in flat product displays

• Create rhythm and narrative throughout your space

Using materials like stoneware, cement, polyfiber, and slipcast ceramics, we help you stage displays that function as both inspiration and architecture.

Merchandising by Material

Each material offers unique merchandising opportunities:

• Cement planters ground spaces and serve as visual anchors.

• Polyfiber containers add vertical height without the weight.

• Angelique wood benches and risers enhance lifestyle displays.

• Glazed pottery offers bursts of color to draw the eye.

• Slipcast tabletop vessels and fountains enhance checkout or gift areas.

We help you pair materials not just for beauty, but for spatial strategy.

Seasonal Storytelling Through Layout

As seasons change, so should your store's narrative. With modular pottery collections, you can:

• Create themed vignettes (e.g., modern desert, coastal patio, urban jungle)

• Use color palettes across glazed pottery to define zones

• Feature larger corten steel or cement items as photo-worthy focal points

This not only boosts dwell time but encourages discovery and multi-item purchases.

Habitudes Helps You Build the Story

We don’t just deliver product—we deliver merchandising strategy. With decades of experience supporting national retailers, we help independents:

• Develop floor layouts that improve traffic flow

• Choose materials and shapes that support design goals

• Train staff to tell the story behind the collection

Because when customers understand what they're seeing, they stay longer and spend more.

Ready to turn your pottery into a merchandising advantage? Contact us to start planning your next seasonal layout.